Parent and variations linked
The file contains one variable product row and one variation row per variant, connected through the parent SKU.
WooCommerce export
WooCommerce variations CSV, without the spreadsheet.
Variable products in WooCommerce need a parent row and a row per variation, linked correctly. VariantFlow writes that structure for you.
Attributes filled in
Each attribute’s name and full list of values go on the parent. Each variation carries its own value, SKU and price.
One catalog, several platforms
Build once, then export for Shopify, for WooCommerce, or as a universal CSV for any other platform.
How it works
From idea to import in three steps
- 1
Build your variants
Options, SKUs and prices, exactly as for any other export.
- 2
Choose WooCommerce CSV
Open the export menu and pick the WooCommerce format.
- 3
Import in WooCommerce
In WordPress, go to Products, choose Import and upload the file.
FAQ
Frequently asked questions
Which plan includes WooCommerce export?
WooCommerce and Universal CSV exports are part of the Scale plan. Shopify export is included in every plan.
Does it work with the built-in importer?
Yes. The columns follow WooCommerce’s product CSV importer: Type, SKU, Name, Parent, attributes and Regular price.
What is the universal CSV?
A clean spreadsheet with one row per variant — product, options, SKU and price — that opens correctly in Excel and imports into most platforms.
Explore more
- Variant generator List your options once — sizes, colors, materials. VariantFlow builds every combination as a clean table you can review, edit and export. No formulas, no copy-paste.
- SKU generator Write a pattern once. VariantFlow fills in each variant’s own values and gives you clean, unique SKUs — and tells you if two ever collide.
- Shopify CSV export Shopify’s product CSV has dozens of columns and strict rules. VariantFlow fills them in correctly and checks every row before you download.
- Pricing rules Stop typing the same price a hundred times. Set a base price, add a few adjustments, and every variant is priced correctly.
- Catalog validation A failed import costs an afternoon. VariantFlow checks your catalog as you build it and will not export a file that is not ready.
- Supplier import Supplier files are never in the format you need. Upload one and VariantFlow works out which column is which, tidies the values and builds your variants.
Your next catalog is five minutes away.
Build it free today. No card, no setup, no spreadsheets.
Build your catalog