Base price plus adjustments
Start from one price, then add or subtract an amount when a variant has a specific value — XL +$2, Organic +$3.
Pricing rules
Variant pricing rules: set it once.
Stop typing the same price a hundred times. Set a base price, add a few adjustments, and every variant is priced correctly.
Rules that stack
A variant that is both XL and Organic gets both adjustments. The table updates the moment you add a rule.
Override anything
Type a different price on any row. It is highlighted so you can spot it, and one tap resets it to the rule.
How it works
From idea to import in three steps
- 1
Set the base price
The price most of your variants share.
- 2
Add adjustments
Pick an option value and how much it changes the price.
- 3
Check the table
Every variant shows its final price before export.
FAQ
Frequently asked questions
Can a rule lower the price?
Yes. Enter a negative amount, such as −1.50.
What if two rules apply to one variant?
Both are applied, on top of the base price.
Will VariantFlow warn me about odd prices?
Missing or negative prices block export. On Pro and Scale, advanced validation also points out zero prices and prices far from the rest.
Explore more
- Variant generator List your options once — sizes, colors, materials. VariantFlow builds every combination as a clean table you can review, edit and export. No formulas, no copy-paste.
- SKU generator Write a pattern once. VariantFlow fills in each variant’s own values and gives you clean, unique SKUs — and tells you if two ever collide.
- Shopify CSV export Shopify’s product CSV has dozens of columns and strict rules. VariantFlow fills them in correctly and checks every row before you download.
- WooCommerce CSV Variable products in WooCommerce need a parent row and a row per variation, linked correctly. VariantFlow writes that structure for you.
- Catalog validation A failed import costs an afternoon. VariantFlow checks your catalog as you build it and will not export a file that is not ready.
- Supplier import Supplier files are never in the format you need. Upload one and VariantFlow works out which column is which, tidies the values and builds your variants.
Your next catalog is five minutes away.
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Price your variants